" Our Vision "
Our vision is simple, to deliver class A radio productions to the entire entertainment spectrum. The only compnay who offers programming to online radio stations for no monetary reimbursement YDD is compensated through its sponsors. This gives the Online Radio station owner quality programming at NO COST.
To have fun, and enjoy what we do it our main goal. To be able to take a dream and make it happen and get a response from its audience is the key vision here. Royce Lindsey, founder has been able to create a team of talented producers, Dj's, artists, and technical staff that first and formost puts the word "FUN" in every project they undertake. In 2005 Royce teamed with Producer & Voice Imaging specialist Paul Avila of Power Voice Media to create three award winning shows which put YDD on the map. Today Royce & Paul continue to stay on the cuttine edge of the industry by creating themed based dance shows such as The Red Theatre Project, The Trance Mission, Sonice Cathedral and recently the announcement and release of two new shows; (i)llum(i)n8 and Frequency.
In 2012, Royce & Producer Michael Horn (B96 & AMP Radio) teamed up to bring Frequency to life. A show which was developed on paper as far back as 2008. This show premiered on October 31, 2012 with a show unlike any heard on radio before. Today it is in marketing and is our number one show.
Also in 2012, Royce obtained a contract with Radio Giant Berrat Broadcasting to produce a show called CLUB GROOVE, which airs on radio giant Groove 99.3 FM.
Other project set for 2013 is the return of the contraversal award winning program THE RED THEATRE PROJECT, and (i)llum(i)n8 will take center stage. RTP will resume season 3, pretty much where it left off. New production will make this show a number one on our list, but the exciting show (i)llum(i)n8 is a show that will feature two DJ's a week each with a one hour set. More to come on this exciting show in early Spring 2013.
Bottom Line: YDD is a company that like to take its love of music and turn it into art. If it's not fun, then it's not done right. Contact us today to see how you and your station can join in on the fun.
Royce LindseyFounder / Dj/ Janitor
Dj Since 1986, Royce is the founder of YDD. His dog Chewy (a yellow lab) is the companies CEO and true founder. Royce Dj's most of the productions YDD puts out. Royce also has launched the video production side of YDD and on the first submission of a music video won a contest for Soulsavers video take me home.
Lara LedlowPublic Relations / Cook
When you need someone like Lara to handly your public relations then you know you've either made someone really mad, or that you've made it in the industry to be able to put a spokesperson in the front of your company to announce your accomplishments. I think its a littel of both.. Lara gets it done. .
Gina TrousdaleRoad Manager
If YDD was a mafia organization then Gina would be our hit(wo)man. Gina is our goto person for most everything. She has been instramental in getting productions complted and out the door, acts as our road manager when Royce performs at various venues. Setting up everything!. No Gina? No YDD. She even take Chewy to the Vet!.
Paul AvilaProducer / Co-Founder
Paul joined the team in 2005, and has truly been the creative director of all the YDD productions. He is the voice as well as the writer & producer of every show that goes out the door. Paul owns Power Voice Media in San Jose California and works with a client base which includes Eminem, 50 Cent, Christina Aguilera and more. Today Paul and Royce continue to create cutting edge shows. With Pauls vision, and creative mind, YDD has been able to deliver a non-stop show that is second to none. Paul does our production including our voice imaging. Contact us today to see how Paul can put his imaging and production skills to work for you.
Billy LenoxCo-Founder/ Videographer
Billy Lenox is our engineer and can do anything he sets his mind too. Current owner of our sister company Vector Graphics 3D, Billy also is a master at film, effects, layout & directing all types of medias. From Adobe After Effects, to a full suite of video & sound engineering. Billy runs the entire web services which our compnay rides on as well. Everything from streaming, to on-demand. Billy has us covered. However when it comes to world class professional photography, video editing this is where Billy shines. He loves a challenge and demands perfection in all productions in which he is involved in. Without Billy, there is no Yellow Dog!
Michael HornExec Producer
In late 2012 Yellow Dog Digital was able to obtain one of the best in the business when it comes to radio production. His day job has him as the director of imaging for B96 FM Chicago and AMP Radio Detroit as well as directing the CBS Radio Family of stations through the united states. Currently Mike is the producer for FREQUENCY, he mastermixes the final edit, after imaging and queuing it for the station its being delivered to. Mike has an ear for a good production and like others demands perfection. Working with episodes until they are complete, never half-done. We are excited to be working with Mike. Listen to Mike's Awesome work at www.B96.com
Scott WilsonProducer/ Video
Scott Wilson is a professional video editing engineer who has work in video production for over 22 years. He bagan working for a small television station while attending Virgina Tech University. After college he began freelancing for various companies until 1997 when he took a full time position with CNN in their New York Studios.
In 2001, Scott was intrumental in putting together various segments in specials after the 9/11 attacks.
In 2004, Scott released a paper which Royce Lindsey, while researching for a new show found called "Who Killed John O'Neal" This uncovered facts that no other documentary had ever uncovered. Royce contacted Scott and they have worked together ever since in one facet or another. When Scott is not working with YDD, he is creating documentaries for PBS. Scott is the lead producer for all video project which YDD takes on.
Christina ClaridyResearcher/Historian
A researcher for YDD has to be interested in history, not just recent history, but Egyptian History, Myan History, and more. Christina is the person that loves history. She recalls while being littel being facinated by historical photos of old houses, old times, and what it was like to live in those days. She would later find that the further she went back, the more interesting it became. She joined YDD in 2007 as a researcher for the contraversal show THE RED THEATRE PROJECT where she researched topics such as JFK, Myan Culture, Secret Organizations, 9/11, Area 51, and more. She was intramental in the shows consitancy to bring new uncovered information to light. Most of the intro's you hear on those shows was from discovery she brought to light. - Today she continues to research for FREQUENCY, and the kick-off of Season 3 of The Red Theatre Project. Without her, there is no show in this dog's humble opinion.
Beth MorganMarketing Director
Beth is the person who takes care of the contracts, sponsors, matrix scales of listeners, reviews, and to be honest all of us. She resides in Hawaii where she works from home and makes it very transparent that she is in a timezone 7 hours behind the headquarters of YDD. Sometimes being up at 3am to take a morning conference call, and working our 8 hours shift, then hers. Checking in weekly with our clients and stations to verify they didn't have any issues, and always asking how can we make our service better to the customer. She has been crucial in closing deals with both Artist Dj's as well as Stations to help us run up to 5 productions at the same time to over 300 stations world-wide.
Beth has worked in marketing and project management since 1986 with her first job being an associate PM for a show we all know as CLUB MTV. She worked for Viacom for 11 years. Then retired. Well Kinda!
" Why Choose a YDD Production?"
OUR LOVE FOR THE INDUSTRY
Just talk to one of our staff memembers and it won't take you long to hear our excitment for what it is we do here at YDD. Each and every employee at YDD has dreamed of working in this industry in one facet or another. It shows in our attitude which reflects in our product to you.
With a combined experience level of 54 years, when you work with YDD, your work with Experience. We all have been where you are at one time or another or in some capacity, so we understand your urgency, your need before you asks. We have thought of everything. Just leave it to us, and we will deliver!
OUR Research Department
Our themed shows are very in depth in what they cover. We don't make this stuff up and it has to come frome somewhere. Two of our productions are non-fictional based and require facts to be researched. We have two historians on our staff which verify every topic or show theme in full before it's ever put on the production floor.
In 2007, YDD introduced The Red Theatre Project, which was themed from various conspiracy theories such as JFK, Area 51, and 9/11. Our goal was to prove these conspiracy theorist wrong. By taking drops and voice-overs and inserting them into the dance mix in a informative way. - After our research department looked into many of these facts, we were changed forever. - This has drove us to create a number one worldwide show, that is inforative as it is entertaining. - Proving our Research Team is Rock Solid!
OUR STUDIOS
So how to do we put this? Our staff is... Uh.. different. Okay, here ya go. Our staff are the type of people who don't buy boats, hunting gear, with their extra money. They are more likely to purchase a new Apple Computer than a new car. Well this shows when you look at the Yellow Dog Digital Studio Suite. It is state of the art from start to finish.
Our gear is all based off the best practices model used by top professionals. We use Apple Multi Core Computers, Various Sound Applications such as Pro-Tools, Pro Logic, Ableton, Sony and more. We are able to master productions using the best tools in the industry. Be sure to view our studio page to see a list of gear we house.
OUR MARKETING DEPARTMENT
Our marketing is what sets YDD apart from the rest of the radio production companies. We came up with a ZERO COST radio production which is 100% funded by sponsors. Thus costing you the station owner nothing. Its a simple case of putting the cart before the horse. We do what you do with your radio time... UP FRONT.Therefore you get a professionaly produced radio production that cost you basically NOTHING!
Makes you asks... What's the catch? - The Catch? is simple, you allow YDD to obsorb the time slot for the show you choose, and once our sponsors see a positive listener audience then YDD obtains that advertisment. Not only the airtime, but the produciton costs of creating the commercial, etc. The only cost that you the station would ever obsorb is imaging costs, and setup (if any) for the production. If you choose YDD to create a custom production for your station, then there maybe small upfront costs which will go away once the show airs. Bottom line? we can work with your station any way you need us to. Just let us know!
OUR TALENTED DJ's & PRODUCERS
Deejaying? That's what we do! But we go further. Dj Royce, which is our main Dj talent, has put himself on the map by taking origianllity a step further. Mixing outside the box was a statement in DJ Magazine once about his style. However he is not our only resource, YDD uses known Dj's from all over the world. - Dj's such as DJ Dan, Dj Irene, N8, Dj Markus, Xfractal, Neelix, and others. You can bet that your dance mixes are never sloppy, never off beat, and mixed with by the best in the industry. Who Says? - Our record says. Out of the 8 productions we have developed 6 have been nominated for awards, and 4 have won. Sonic Cathedral -2006 Best New Dance Show, Trance Mission, Best New Dance Show Nominee, and Winner of Best New Dance Show Tour 2007. The Red Theatre Project, Best Dj Radio Show Concept 2008 and the list goes on.
In 2013 YDD will bring in an estimated 250 Dj's & and producers from around the world to create a world class radio production we call ILLUMIN8.
OUR TRACK RECORD & REPUTATION
We are not doing this for the money, we are doing it because we love the industry. This is why since YDD formed in 2005, we have only produced 8 syndicated productions. These productions last year after year. The Retro Remix has been in production since 2005, and is still marketed at various radio stations both online and terrestrial. In 2006 it was on Sirius Satellite Radio. Our track record? - It's flawless. If it don't work, we work with it until it does. Your audience is our number one concern.
A full 360 degrees of perfection is what our record shows. We have been in the business of creating world class radio programming that is second to none.
